PRINCIPLES OF DESIGN

  • Balance

symmetrical

asymmetrical

radial 

  • Rhythm, Movement

types

regular

alternating

progressive

flowing

jazzy

dominant path of movement

vertical

horizontal

diagonal

curving

  • Proportion 

life-size

monumental

miniature

Golden Section or Mean

scale

caricature

normal – exaggerated – idealized

  • Emphasis

by dominance

by focal point

by centre of interest

by isolation

by size

by contrast

by converging lines

  • Pattern

repetition

motif (2D)

module (3D)

all over

  • Unity and Variety

by repetition

by simplicity

by harmony

by theme and variation

by proximity

by continuity

by contrast

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